![]() Candler.ġ899: Two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas, travelled to Atlanta to negotiate the rights to bottle Coca‑Cola.ġ906: The Coca‑Cola Company introduced a diamond-shaped label with a colourful trademark to stand out from the infringers.ġ915: The Trustees of the Coca‑Cola Bottling Association voted to expend up to $500 to develop a distinctive bottle for Coca‑Cola.ġ917: The Coca‑Cola Company began its partnership with The Red Cross.ġ935: Lettie Pate Evans joined the Board of Directors as the 1st woman to serve on the board of a major company.ġ963: The Coca‑Cola Company produced its first diet drink, Tab. ![]() In this article, you’ll learn about the Coca-Cola CRM case study, and other strategies that made them super successful.Ĭoca-Cola became America’s leading beverage brand and a lot of that had to do with the marketing, which was genius and ahead of the game.ġ886: Dr John Pemberton served the world’s first Coca‑Cola at Jacobs Pharmacy in Atlanta, Ga.ġ888: Before his death, he sold his business to Asa G. Today, the company spends about 10 percent of its revenue on advertising and marketing, approximately $4 billion annually. They spend a lot of money on advertisements and R&D. Instead of focusing on the product, they leveraged on CRM strategies to launch series of innovative personalized marketing campaigns.Ĭoca-cola is big on marketing and customer-centric adverts. The success of the company is mainly from its customer relationship management process. Today the story is different, as Coca-Cola currently ranks as the 6th most powerful brand in the world. Established in May 8, 1886, by Dr John Pemberton, who later sold the business to Asa Griggs Candler, and a few others. ![]() Coca-cola’ customer relationship management (CRM) strategy is at the core of their phenomenon growth.
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